CLINICAL K-BEAUTY®

Asian beauty culture has changed the mainstream global beauty landscape...from gua sha stones and jade rollers, to BB creams, sheet masks and cleansings oils. These ancient rituals and product innovations have become beauty staples, but K-Beauty is far beyond sheet masks and fun marketing.

South Korea is a hub of aesthetic innovation. Popular innovations include Botox, Threads, and innovative laser and device technology. Koreans have always had a deep rooted passion for taking care of their skin. In ancient Korean culture, the simplicity of a clean, clear complexion was seen as the pinnacle of beauty. Today, Korean beauty companies continue their pursuit for flawless skin by combining centuries-old knowledge with innovative, state-of-the-art technologies.